UI / UX Designer

I design the moments where products lose people.

A paywall. A first visit. An ER intake form. An intruder at the door. Five case studies about the highest-pressure screens in a product, and what changes when you get them right.

Based in Mississauga, ON

Available Open to junior product design roles

Latest 8 interviews, 12 usability testers, and Crunchyroll shipped the same fix

Selected work

2023 — 2026

01Crunchyroll ReimaginedRedesigned the conversion experience for the world's largest anime platform, replacing a pricing-first homepage with a content-first prototype built in React.4.42/5 Post-purchase welcome screen4 of 6 Lapsed and non-subscribing users who said the redesign addressed the specific objections that had kept them from paying.Web · UX Design · Streaming Services→02Career Pathways App ConceptA career-guidance app for Ontario high schoolers, designed to extend overburdened counsellors' reach beyond a 396:1 student ratio.396:1 Average Ontario student-to-counsellor ratio, and 826:1 in the most under-resourced schools.84% Toronto and Vancouver high schoolers who report feeling ill-prepared for university (Chorostil & Ranger, 2021)Mobile · UX Design · Education→03ER Triage Support AppA medium-fidelity Figma kiosk prototype for hospital emergency intake, designed to support, not replace, the triage process through accessible data collection, physiological feedback, and queue transparency. Scored 85 on SUS.85 SUS score from peer usability testing11 Prototype frames covering the full intake journey: welcome, history, allergies, physiological capture, wait time, and queue placement.Mobile · UX Design · Healthcare→04eBay Browsing Experience RedesignA full-cycle UX research and redesign project on eBay, from usability testing and five card sorts through IA restructuring, UI sketches, and a medium-fidelity prototype validated with a 95% tree test success rate.95% Average tree-test task success on the redesigned IA, with 75% completed without a single backtrack.100% Direct success on the Sneakers task after renaming the categoryWeb · UX Research · E-commerce→05Home Security System RedesignDigitizing a legacy keypad home security system into a modern touchscreen console, then stress-testing it for the worst possible moment: an intruder at the door and seconds to call for help. Built and evaluated with real users across two project cycles, grounded in PSSUQ, NASA TLX, and a psychophysiological stress simulation.132 bpm Measured heart rate during the break-in simulation, up from a 78 bpm resting baseline2 of 2 Participants who accidentally cancelled a real emergency dispatch on the original design.Tablet · UX Research · Safety→

About

Hi, I'm Joaquin — a UofT graduate (High Distinction) and UI/UX designer who believes fun is equal to success.

I love turning messy problems into clean, intuitive interfaces, with a background that blends Figma-driven UI/UX work, multimedia production, and a healthy obsession for tech (the kind that has me self-hosting services and tinkering with Linux on the weekends).

I bring both a creator's eye and a problem-solver's mindset to every project — whether that's a 53-test-case usability study or a Lottie animation handoff to engineering.