UI / UX Designer
I design the moments where products lose people.
A paywall. A first visit. An ER intake form. An intruder at the door. Five case studies about the highest-pressure screens in a product, and what changes when you get them right.
Selected work
2023 — 202601Crunchyroll ReimaginedRedesigned the conversion experience for the world's largest anime platform, replacing a pricing-first homepage with a content-first prototype built in React.4.42/5 Post-purchase welcome screen4 of 6 Lapsed and non-subscribing users who said the redesign addressed the specific objections that had kept them from paying.Web · UX Design · Streaming Services→02eBay Browsing Experience RedesignA full-cycle UX research and redesign project on eBay, from usability testing and five card sorts through IA restructuring, UI sketches, and a medium-fidelity prototype validated with a 95% tree test success rate.95% Average tree-test task success on the redesigned IA, with 75% completed without a single backtrack.100% Direct success on the Sneakers task after renaming the categoryWeb · UX Research · E-commerce→
About
I'm Joaquin, a UI/UX designer who turns messy problems into clean, intuitive interfaces.
I bring both a creator's eye and a problem-solver's mindset to every project — whether that's a 53-test-case usability study, Figma-driven UI work, or a Lottie animation handoff to engineering. I believe fun is equal to success, and I'm passionate about solving the highest-pressure moments in products.