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Crunchyroll Reimagined

Redesigned the conversion experience for the world's largest anime platform, replacing a pricing-first homepage with a content-first prototype built in React.

UX Researcher & Designer 3 weeks, 2026

Content before pricing
Start here, no genre quiz
Trust before the ask
Pricing, late and calm
Episode one, no account
The ask, after the episode
Two fields, then back to the show

That was the what

Here is the how.

The research behind these screens, the decisions that shaped them, and what testing said about them.

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